IData Insights

My Small Marketing Data Governance Journey

This is a different kind of blog post for me. I feel that every person in an organization that works with data (on that is almost everyone) is part of the data governance team. This blog post will...

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Managing Data Sprawl

Recently we discussed the concept of data sprawl. We find ourselves very much in the era of data sprawl, with so much data available for capture, so many specialized tools for its collection and...

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Understanding Data Sprawl

As long as the notion of big data has been around, we have known that organizations of all sizes are exposed to more data, more quickly, across more systems and platforms. (These are the three Vs:...

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